Optometrist works with Hollywood actors

New York optometrist Mitchell Cassel has help transform Jack Nicholson in Wolf, Brad Pitt in 12 Monkeys, and David Bowie in his rock video "Little Wonder." Cassel is a "special-effects eye man" and the president of Custom Color Contacts.

Cassel not only helps actors and musicians, he also transforms mere mortals. Recent surveys have shown that 80 percent of women want to change their eye color, so there's clearly a demand for his services.

The use of cosmetic lenses in films has increased the demand for non-actors who wish to change the look of their eyes to match their Halloween costumes, and now there are more eye care professionals who specialize in cosmetic contact lenses.